By Cornel Sandvoss
Expert soccer is likely one of the hottest tv 'genres' all over the world, attracting the aid of hundreds of thousands of enthusiasts, and the sponsorship of robust businesses. In A video game of 2 Halves, Sandvoss considers football's dating with tv, its hyperlinks with transnational capitalism, and the significance of soccer fandom in forming social and cultural identities all over the world. He provides the phenomenon of soccer as a mirrored image postmodern tradition and globalization.Through a chain of case stories, established in ethnographic viewers study, Sandvoss explores the motivations and pleasures of soccer fanatics, the serious bond shaped among supporters and their golf equipment, the consequences of soccer intake on political discourse and citizenship, soccer as an element of cultural globalisation, and the pivotal position of soccer and tv in a postmodern cultural order.
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Additional resources for A Game of Two Halves: Football Fandom, Television and Globalisation
Rather, the difference between textual fandom (such as that of football fans) and iconic fandom (such as that of music fans) is that football fans articu- Fandom, identity and self-reflection 37 late who they think they are while music fans articulate who they would like to be (while consumers simply articulate who they are). Drawing on Sacks (1995), McHoul and Miller’s distinction between listed and categorized ‘we’ points to a similar conclusion. A ‘listed we’ refers to a clearly deﬁned group of people.
While snobbish exclusion was an effective marker of status in a relatively homogeneous and circumscribed WASP-ish world that could enforce its dominance over all others by force if necessary, omnivorous inclusion seems better adapted to an increasingly global world managed by those who make their way, in part, by showing respect for the cultural expressions of others. (Peterson and Kern 1996: 905–6) However, Peterson and Kern admit that they are outlining a tendency rather than a concluded process.
Manuel, Real Madrid fan) This example illustrates how certain motives in the reading of clubs recur among the fans of different clubs. The processes of appropriation, then, are determined by the individual, social, cultural and economic position of the fan rather than the actual semiotic condition of football clubs. Football clubs function as polysemic spaces of reﬂection and projection. 4 Fans that consider themselves cosmopolitan and internationally minded describe the club in light of its multinational squad: It works out I am about one eighth Italian.
A Game of Two Halves: Football Fandom, Television and Globalisation by Cornel Sandvoss